A visualization of Casablanca transportation modes with only a few of the vehicles currently in circulation. A picture of the city streets with the people wandering and with 10 times less pollution and car noise. It is the potential of the technological and social revolutions. Africa is the fastest-growing region in the world, and the city of Casablanca is just one of a good example with its growth projected to double by 2025. While urbanization has many advantages in terms of efficiency, including access to different services and facilities like education, health, housing, and so on, our current models of urban development also create many setbacks, including troublesome mobility. With the developments in transportation networks, the air became polluted, roads are overloaded, and parking places are now hard to find.
But today the city is no longer obligated to accept these everyday problems. The transformations of the digital and the economy of distribution offer both economic and ecological alternatives. In this regard and also with the launching of the #DataCity program by NUMA Casablanca, a start-up and innovation accelerator, the country is currently seeking to mobilize the entrepreneurial ecosystem with partners such as Michelin and RATP Dev to craft its own success stories in the field of mobility.
According to Mohamed Dekkak, Executive President and Founder of Sahara Spirit Foundation in Morocco, the developments in the digital world have totally linked our world. Not only the people but also objects. For instance, a car and its driver are now bonded as they produce and receive data perpetually to orient their operations. We cannot stop the process of industrialization and its secondary effects as improvements in the product and services result in growth. What we can only contribute is to minimize the usage and find other alternatives to lessen the negative effects of industrialization.
The revolution in the economy of distribution redirects the expectations of consumers, and thus their purchasing habits, from a perspective of ownership to a perspective of utilization. When it is known that eighty percent of vehicles are being driven with one person on board and the average use of a personal vehicle is around five percent, the opportunity for a connected consumer in a sharing economy is clear. Carpooling, car-sharing and cooperative logistics have already proved its worth in the United States.
A study conducted by the University of Berkeley in California showed that a shared car replaces between 9 and 13 cars and results to a reduction between 27% and 43% of the total number of kilometers traveled.
These prospects are also recognized in Europe. In the region, the speed of car sales are currently at a deteriorating pace and new alternative modes of transportation are taking the center stage. According to a study undertaken by PwC, the European start-ups focusing on collective transport perform best with revenue amounting to 1.7 billion euros. The European leaders in the sector particularly in France, have stated that some of these up and coming markets are very effective. Some examples of the companies offering this type of service are the BlaBlaCar or Karos for carpooling, Drivy or Koolicar for private car sharing, and You2You for shared delivery.